Music Video of the Week #4

This video is for The Shins song "The Rifle's Spiral" off their latest album, Port of Morrow. The video was conceptualized by Emmy-winning director Jamie Caliri and tells the story of a battle between good and evil magicians."The Rifle's Spiral" features a lone musician, three sketchy men and a transformative, and adorable, bunny. Each of the characters assume distinct personalities and mannerisms despite their seemingly restrictive wooden, clay and paper bodies as they battle it out in the name of magic. Caliri was able to interpret "The Rifle's Spiral" how he pleased. Taking inspiration from the work of illustrator Edward Gorey, and from Martin Scorsese’s film Hugo. This creative liberty occasionally is a bit too literal, but overall allowed for a story of trickery, deception and whimsy to prevail."The Rifle's Spiral" works like an epic as a song alone; the borderline grand pop drums carry it, with James Mercer's vocals almost telling the folklore of the magicians themselves. Caliri has a created work for a range of clients, including the credits for "Lemony Snicket's A Series of Unfortunate Events" and Marcy Playground's "Sex and Candy."